Brand guidelines · Mariah D'fendi

Primary logo

The brand signature

This is the official logo, used on labels, the website, social media and print. Always use the original files; never redraw it.

MonogramA cursive “m” inside an open circle, crossed by a stroke that extends to both sides.
BranchA leafy branch grows from the base of the circle, a nod to the plant-based ingredients.
FragrânciasThe word follows the arc of the circle in thin, widely spaced letters.
SignatureMariah D'fendi in hand-drawn script. It is a drawing, not a font: never retype the name.

Olive greenThe brand version, on white and cream. SVG PNG

BrownOn the nude label background. SVG PNG

WhiteOn brown, green and dark photos. SVG PNG

BlackMaster file: engraving, stamps and one-color print. SVG PNG

Secondary logo

With two branches, for occasional use

Without the word “Fragrâncias”: the branch repeats at the top of the circle instead. Use it only when the word does not fit or does not make sense, on small or decorative pieces. When in doubt, use the primary logo.

Olive greenThe brand version, on white and cream. SVG PNG

BrownOn the nude label background. SVG PNG

WhiteOn brown, green and dark photos. SVG PNG

BlackMaster file: engraving, stamps and one-color print. SVG PNG

Monogram

The “m” in the circle

The monogram with the branch, without the name. For small spaces: lids, seals, gift tags, icons and profile pictures.

**Olive green**The brand version, on white and cream. SVG PNG

**Black**Master file: engraving, stamps and one-color print. SVG PNG

Protection

Clear space and minimum size

Keep a free space equal to x, the height of the monogram “m”, around the logo. No text, borders or images inside it.

Version	Print	Screen
Full logo	35 mm	160 px
Monogram	12 mm	48 px

Below 35 mm, the leaves and thin strokes disappear in print. In that case, use the monogram.

Care

What not to do

Stretch or squash the logo.

Rotate or tilt it.

Change it to a color outside the palette.

Place it on a low-contrast background.

Add shadows, glows or outlines.

Mariah D'fendi

Retype the name in another font.

Colors

Palette

Olive greenofficial color

The logo color, and for details.

HEX: #859766
RGB: 133 · 151 · 102
CMYK: 20 · 0 · 40 · 40

Peach nudeconfirm with the printer

The label background.

HEX: #F3BF8F
RGB: 243 · 191 · 143
CMYK: CMYK: ask the printer

Brownconfirm with the printer

Frames, bands and text.

HEX: #6E4B3B
RGB: 110 · 75 · 59
CMYK: CMYK: ask the printer

Creamproposal

Screen and stationery background.

HEX: #FBF3EA
RGB: 251 · 243 · 234
CMYK: 0 · 3 · 7 · 0

One color per fragrance

To tell the fragrances apart in a detail (a thin line, a lid, a ribbon, a post) without changing the nude and brown of the line.

Chocolate Gourmet#5A3826
Flor de Cerejeira#E7A9BA
Morango Silvestre#C4313B

The olive green has the printer's official CMYK value. The nude and the brown were measured from a photo of the labels: before printing, use the values in the printer's file. Text goes in brown on nude or cream; green stays in the logo and in details, never in small text.

Fonts

Typography

Two free fonts from Google Fonts: a classic serif for headings and a sans serif for information.

Cormorant Garamond

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz · Ââ Çç Éé Õõ · 0123456789

Use: Headings, product and fragrance names.
: A fine classic serif inspired by the Garamond types. In spaced capitals it matches the delicacy of the logo.
Weights used: Medium 500, SemiBold 600 and Medium Italic
Design: Christian Thalmann (Catharsis Fonts)
Copyright: Copyright 2015 the Cormorant Project Authors (github.com/CatharsisFonts/Cormorant)
License: SIL Open Font License 1.1

Download font (ZIP) · 529 KB View on Google Fonts

Read the license · Repository

Montserrat

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz · 0123456789

Use: Body text, information and the back of the labels.
: A geometric sans serif that stays clear at small sizes: ideal for ingredients, directions and prices.
Weights used: Regular 400, Medium 500 and SemiBold 600
Design: Julieta Ulanovsky, Sol Matas, Juan Pablo del Peral, Jacques Le Bailly
Copyright: Copyright 2024 The Montserrat.Git Project Authors (https://github.com/JulietaUla/Montserrat.git)
License: SIL Open Font License 1.1

Download font (ZIP) · 605 KB View on Google Fonts

Read the license · Repository

ProductBody butter

FragranceMorango Silvestre

BenefitsMoisturizes · Protects · Perfumes

TextApply to clean, dry skin and massage until fully absorbed.

Font licenses

Both fonts are free and published under the SIL Open Font License 1.1 (OFL).
They can be used in print, packaging, websites and social media, including for commercial purposes, at no cost.
They can be installed, embedded in PDFs and websites and sent to printers and suppliers, always together with the license file, which is included in the ZIP.
They cannot be sold on their own, and modified versions cannot use the original name.

For Chinese text, the supporting fonts are Noto Serif SC and Noto Sans SC, under the same free license. The files are large and are available on Google Fonts. Noto Serif SC · Noto Sans SC

Files

Downloads

Logo pack

Primary, secondary and monogram in SVG and PNG, in every color. ZIP · 1.6 MB

Download

Identity manual

The full manual as a PDF, in Portuguese.

Download

Cormorant Garamond

TTF + OFL · ZIP · 529 KB

Download

Montserrat

TTF + OFL · ZIP · 605 KB

Download

Contact

Talk to Mariah D'fendi

Orders and information directly with Marlene, on WhatsApp.

WhatsApp · +55 66 99616-7895

Replies in Portuguese.